One Direction Infection- Luring Young Fans

When flipping through a magazine, readers want to know what the latest fashion is, or what's in and what's out. As they flip through to find the latest trend, advertisements appear on almost every page. Some of these ads are makeup removers or fragerances. One fragerance that has caught my eye was "Our Moment" by One Direction. After seeing these fragerances through other magazines many times the audience sometimes caves into getting the product. Personally, I am a HUGE fan of One Direction and with their new fragerance out, it makes me want to buy it.

We, as consumers, find when something has a brand on them, we automatically want to buy them. Celebrities such as One Direction lure in the young fan base, like me, with their new products. Because consumers adore the celebrities, they don't care about what the product is, but the fact that it is made by their favorite stars. This ad in Seventeen magazine, has the ad of the One Direction fragerance. Marketers know that many girls read this type of magazine and with the British boy bands increase in population, fans, majority girls, would see this and would have the desire to buy their product. This makes the "Directioners" feel as if they were closer to the boys than they were before if they had their fragerance.

When it comes to advertisements that have our favorite celebrities on them, we don't have control over buying them. These types of ads that have celebrities plastered on the cover, make us consumers want to get what they are selling, which is easier for marketers get their products out there to sell. Consumers assume that because it has the name of people on the high charts, that it is better. But what they don't know is that it might not be great quality. Marketers are becoming smarter on where and how to advertise these to the audience. 

Love Marks Audiences

While watching TV, some of us like to fast forward through all of the commercials that is taking our time away from the programs that we are watching. But since we have been talking about media in class, I watch the commercials and find ways how advertisers try to persuade us to purchase or contribute to their products. Advertisements sometimes want us to have a heartfelt moment with their commercial so that we can buy their product. This is a form of love mark.

A love mark is an above and beyond way to grab your attention to watch their ad. This type of marketing involves something that touches your heart and connects with audiences emotionally, such as cute animals appearing on the screen or lovable children playing with something that they shouldn't. These commercials also show warm feeling moments that make us want to use our "awwww's."

A celebrity can be involved in these advertisements. St Jude Children's Hospital commercial is a love mark that affects most of the people in the world that are not grateful for what they have. On TV, Jennifer Aniston is one of the most famous actresses in the world and is involved in many of these commercials. The St Jude Children's Hospital ad shows clips of the children that are affected by diseases and the pain that they have to go through, not like the children who aren't affected by these diseases. The celebrities that are involve make an effort to touch many hearts and tell the audience to be thankful for their children and contribute money to help others who need the special care. Quotes such as "our discoveries today can save a child you know tomorrow," with the sad music playing in the background, touches my heart personally. With its heartfelt moments to be grateful and giving thanks to children, love marks connects emotionally to us, the audience, to make it easier to buy or contribute to their product.

What a better way to be thankful on thanksgiving.

"We Can't Stop" advertising

Whenever we hear a catchy song on the in stores or on the radio, or reading about them in magazines, we sometimes want to watch the music video that they create. As we begin to watch these videos, a product would appear that is being used by these celebrities. These products are being advertised to have the consumers buy what they are selling. With the help of celebrities advertising, the consumers would think that they can be cool just like the star in the video.

In the music video "We Can't Stop," the artist, Miley Cyrus, is not only advertising one, but two products. These products are Beats Audio Pink Pill stereo and EOS lip balms. Miley Cyrus is a very well known artist and has over 288 million views of her first single on her new album "Bangerz." Advertisers do use Madison & Vine in the Miley's music video. They mixed their advertisement of their product with entertainment such as television, music videos, movies etc. 

The advisers of Beats and EOS wanted to spread what they are selling everywhere and anyway possible to get consumers, like us who know what is hip and cool nowadays, to buy the lip balm and stereo. They know that kids/teens love to watch videos of their favorite singers singing and watch what crazy or beautiful performance they will show in their video. What better way to watch them sing while using these products to lure the audience and get these things just like their favorite celebrity.

How has breakfast tasted "this good"

A chocolate tasting breakfast spread is enjoyed by many people around the world, that is Nutella. From spreading it on bread to dipping in it with fruit. Spread that sometimes activates my sweet tooth. The advertisements on television though can deceive us, especially with its listing of simple quality ingredients such as skim milk and hazelnut making us think it can help in the morning with kids. But can the advertisements on television affect the way we look at things?

Advertisements every where especially on television have affected the way we think. With their persuading words and intriguing pictures, the audience is consumed and are wanting to know what the new interests are such as Nutella. The commercial's quote, that is probably heard a lot, "breakfast never tasted this good," is triggering in the adults and children to get their product thinking that breakfast would taste better than it was before.

But there isn't clarity in its quote. It is to vague for the people to know how good breakfast is supposed to be. Is it as good as getting a free trip to a tropical island or is it as good as getting free food at McDonald's 24/7. We will never know how good it is.

With it's special lighting and its slow motion pictures, products like these are now part of everyday life. Advertisements are everywhere, not only on TV, and is now the main feature to getting new ideas out to us, making us being captivated by it.