One Direction Infection- Luring Young Fans

When flipping through a magazine, readers want to know what the latest fashion is, or what's in and what's out. As they flip through to find the latest trend, advertisements appear on almost every page. Some of these ads are makeup removers or fragerances. One fragerance that has caught my eye was "Our Moment" by One Direction. After seeing these fragerances through other magazines many times the audience sometimes caves into getting the product. Personally, I am a HUGE fan of One Direction and with their new fragerance out, it makes me want to buy it.

We, as consumers, find when something has a brand on them, we automatically want to buy them. Celebrities such as One Direction lure in the young fan base, like me, with their new products. Because consumers adore the celebrities, they don't care about what the product is, but the fact that it is made by their favorite stars. This ad in Seventeen magazine, has the ad of the One Direction fragerance. Marketers know that many girls read this type of magazine and with the British boy bands increase in population, fans, majority girls, would see this and would have the desire to buy their product. This makes the "Directioners" feel as if they were closer to the boys than they were before if they had their fragerance.

When it comes to advertisements that have our favorite celebrities on them, we don't have control over buying them. These types of ads that have celebrities plastered on the cover, make us consumers want to get what they are selling, which is easier for marketers get their products out there to sell. Consumers assume that because it has the name of people on the high charts, that it is better. But what they don't know is that it might not be great quality. Marketers are becoming smarter on where and how to advertise these to the audience.