"Exquisitely Electric" Ad

In the November 2013 issue of Teen Vogue many ads are branded cosmetics that is known by almost every girl out there. One of these makeup brands is CoverGirl. The new print ad consists of the need of attention and a technique that is being used is glittering generalities.

The makeup on the model is "electric" with its exotic colors placed differently on the face than ordinary makeup would appear on a person. This way the ad would grab our attention  with its makeup. The makeup is also featured in movie "Hunger Games: Catching Fire," which is also a way to relate this to the need of attention. Because it is used in the movie, the make up has the attraction to others so they can have the makeup that the actors used.

The ad uses the technique glittering generalities by using the words "Exquisitely Electric," and a colorful model to make the audience want look like the people in "District 5," a place in the movie. This technique is to persuade the consumers to buy the product thinking they will have a beautiful "power look" that is "inspired by District 5." In the movie District 5 is full of wealth and beauty and with this makeup viewers would want to be apart of that place and be like the people in the movie. With the make up that was a feature in a popular film, this will make the product more appealing.

There are types of beauty everywhere in the world and one of these styles of makeup is one of them. To me, I think that the makeup is not as appealing but does fit in with setting in the movie. But since it was involved in something that is well known and popular, it makes consumers want to be interested in thinking of buying the product with its exquisitely electric look.