Standing Out in an Ad

While patiently waiting in the waiting room in the dentist office, I picked up the latest issue of People magazine and read through it front to back. There was an ad that I came across that reminded me of what we learned in Critical Thinking and that was the ad for the 2014 Corolla. This ad shows the need for autonomy and a technique that is being used is avante garde. 

The new corolla is traveling down the streets of a neighborhood This crowded environment is surrounding the new vehicle that has the people throwing their arms in the air and confetti coming down as the car is cruising down the streets. The car is the only vehicle that is being viewed and cared about by the people. Advertisers are doing this on purpose for consumers who read these magazines to see that it is the new vehicle that you can be the first to get and have others noticing you in. This is the need for autonomy.

If one person buys this product, then they would be the first to have it on the block, which shows the use of avante garde. The people on the block are wowed by the new car that someone had got and seem like they want to celebrate it. With the help of one person who buys their product, that person spreads the word of their new car and get to show it off to those who don't have it. 

Being the first person to buy a product and standing out from a crowded environment is what marketers want consumers to do. As they stand out, other people will be intrigued to know where they got it or what brand it is. This ad does not persuade me personally to buy this car because I know that there will be other cars that will be advertised just like this and try to do the same technique over again as they will in the future.