"We Can't Stop" advertising

Whenever we hear a catchy song on the in stores or on the radio, or reading about them in magazines, we sometimes want to watch the music video that they create. As we begin to watch these videos, a product would appear that is being used by these celebrities. These products are being advertised to have the consumers buy what they are selling. With the help of celebrities advertising, the consumers would think that they can be cool just like the star in the video.

In the music video "We Can't Stop," the artist, Miley Cyrus, is not only advertising one, but two products. These products are Beats Audio Pink Pill stereo and EOS lip balms. Miley Cyrus is a very well known artist and has over 288 million views of her first single on her new album "Bangerz." Advertisers do use Madison & Vine in the Miley's music video. They mixed their advertisement of their product with entertainment such as television, music videos, movies etc. 

The advisers of Beats and EOS wanted to spread what they are selling everywhere and anyway possible to get consumers, like us who know what is hip and cool nowadays, to buy the lip balm and stereo. They know that kids/teens love to watch videos of their favorite singers singing and watch what crazy or beautiful performance they will show in their video. What better way to watch them sing while using these products to lure the audience and get these things just like their favorite celebrity.