Apple's Happy Holidays

During the holidays, families come in from other places to enjoy the company and love from one another. The little things such as going to the snow, decorating the tree, baking cookies, etc. brings happiness to those you love. And while watching holiday movies on TV with my family this year, Christmas commercials come up. In this commercial the Brand Apple brings happiness to these families.

The commercial starts with a boy and his family going to grandparents house for the holidays to spend Christmas with them. He is on his phone the entire vacation and misses out on family outings because he is too busy looking at something else. My first impression of this commercial was that it is rude not to spend any quality time with your family and are missing out on the the activities. Towards the end of the commercial, we see the boy on his phone and then turning on the TV. In the background, the father was mad at his son for his actions. But little does the family know, the reason why he was on his phone was because he was capturing the moments he was spending with his family on his phone and turned it into a slide show. And the phone that he was using was the iPhone. When the clips are finished, the whole family begin to shed tears of happiness and thank the boy for making the video. 

Many families love being able to capture these memories, especially during the holidays, and what the advertisers are trying to target are loving families that want to cherish these moments. With the help of apple, people are able to keep these memories by using their product to document each and every event that is happening. 

A need that is being used in this commercial is the need to nurture. When the boy is showing the video, the family begins to feel very happy and this makes the audience see that it is very sweet to watch family members get teary eyed from happiness and kind to be able to watch families get together and enjoying each others company. It makes us, the consumers, to think that because of this product, we will be able to do the same thing and bring happiness to our families and possibly see them have tears of joy.

The technique of plain folks was being advertised in this commercial. Apple is showing a very humble and loving ordinary family that are enjoying the holidays, like most families in the world. Because an ordinary family was using the product, this helps the audience know that they are able to use the product and record their family events. 

What Apple is trying to advertise is that family is very important, and a great way to bring families closer is to use one of their products, such as the iPhone, to capture these beautiful moments and be able to share it with their entire family.