Nicki Minaj - The Attention of Royalty

Whenever I have relatives coming to town, they would always bring in the latest gossip magazines for my mom and I to read. And these magazines advertise so many perfumes. I tend to write a lot about perfumes, such as the One Direction and Justin Bieber perfume, but the reason why I blog about them is because they grab my attention. Whether it's in magazines or music videos, those little things that are in the background or plastered on a page really capture my attention. The recent perfume that has captured my attention is the Nicki Minaj Minajesty fragrance.

The first thing I noticed when the page came along was her.The advertisement has Nicki Minaj in a ball gown and behind her a throne looking as if she was a queen. Advertisers wanted the singer to be the main focus point for the consumers so that it can capture their attention. In the lower left hand corner is her perfume bottle. Even though the ad is promoting the perfume, it isn't dominant compared to Nicki. What advertisers think is that superstars are what attract the audience the most in order to buy their product and with Nicki as the focal point, we as consumers notice her before the product. This makes us want to know what the superstar is trying to give us.

The need that is being used in this ad is the need for prominence. Nicki Minaj is seen in this ad as a queen which relates to her fragrance Minajesty. If the people buy this product, they would be respected as if you were royalty. Nicki is wearing pearls and diamonds and her facial expression is as if she wants to be respected, indicating that the perfume can be admired. The technique that is being used is glittering generalities. Advertisers show that if you buy this product, the. It will make you feel like royalty. Consumers would want that feeling of royalty, which relates to the need for prominence.

Out of all of the perfume ads I have seen in magazines, this is the most extravagant advertising, but it doesn't make me want to buy it. Minajesty's advertisment uses the help from the creator of the perfume to get people to buy their product. Because she is so famous and is shown wearing glamorous clothing and expensive jewelry, it will get the consumers attention to get the fragrance so they can be respected as of they were royal just like how Nicki is being shown in the ad.