A celebrity can be involved in these advertisements. St Jude Children's Hospital commercial is a love mark that affects most of the people in the world that are not grateful for what they have. On TV, Jennifer Aniston is one of the most famous actresses in the world and is involved in many of these commercials. The St Jude Children's Hospital ad shows clips of the children that are affected by diseases and the pain that they have to go through, not like the children who aren't affected by these diseases. The celebrities that are involve make an effort to touch many hearts and tell the audience to be thankful for their children and contribute money to help others who need the special care. Quotes such as "our discoveries today can save a child you know tomorrow," with the sad music playing in the background, touches my heart personally. With its heartfelt moments to be grateful and giving thanks to children, love marks connects emotionally to us, the audience, to make it easier to buy or contribute to their product.
What a better way to be thankful on thanksgiving.
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ReplyDeleteThis St. Jude's commercial also emphasizes the value of giving. They want to persuade consumers that they should give to those in need by donating to the children's hospital. Along with this, their value assumption is that the world ought to be a place where people give aid to others. If everyone gives help to those in need of it, it will make the world a better place. This is the value assumption that St. Jude's is using to persuade consumers into donating money to the hospital.
ReplyDelete-kelsey wong
I wrote about something like this as well and I think our need to nurture applies to these kinds of ads that try to get the viewers' emotional sides. When we see the children being treated in these commercials it hits a soft spot that helps convince us to contribute to the organization.
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